Demonstrations — Protesting the Cost of Living

photo of 2 men wearing large masks

Title: Masquerading as Prime Minister Pierre Trudeau and Ontario Premier Bill Davis, two protestors demonstrate against wage and price controls during the Labor Day Parade at the Canadian National Exhibition in 1976.

Photographer: Ron Bull

Date: September 6, 1976.

Context: Canadian workers were unhappy with the wage controls imposed on the country by Trudeau’s government. The Labor Day Parade on September 6th in Toronto was a show of support for the upcoming national protest in Ottawa on October 14, 1976.

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Whereas Canadians in the 20th century frequently complained about the rising cost of living, complaints turned into protests in the late 1960s, a period known as The Great Inflation. As inflation continued to soar in the 1970s provincial and federal governments attempted to address the issue. Although Prime Minister Pierre Trudeau fought the 1974 election against the implementation of wage and price controls, with the cost of living steadily rising, his government enacted the Anti-Inflation Act to control wages and prices. Canadians were not happy with government action and demonstrated their discontent on the streets. The Anti-Inflation Act was repealed in 1979.

photo of woman holding sign

Title: A tobacco grower’s wife protests outside the Ontario Legislature in March, 1964.

Photographer: Norman James

Date: March, 1964

Context: In 1964, tobacco farmers protested low prices at tobacco auctions. They believed not only that the Ontario Flue-Cured Tobacco Growers Marketing Board was in cahoots with tobacco buyers, but also that the “tobacco-cancer scare” and Ottawa’s anti-smoking campaign were ruining the market.

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photo of man wearing placard

Title: War veteran Owen Shone, wearing a placard outlining the cost of living, pickets the Department of Veterans’ Affairs in Toronto in 1969.

Photographer: Frank Teskey

Date: April 25, 1969

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photo of billboard

Title: Federal Opposition leader Robert Stanfield watches while rising unemployment figures are posted on a billboard in Toronto.

Photographer: Jeff Goode

Date: January 22, 1971

Context: Opposition leader Robert Stanfield argued for wage and price controls in the 1974 election. Prime Minister Trudeau won the election running on an anti-wage and price control platform, but implemented the policy in 1975 as inflation continued to rise.

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photo of men and women with picket signs

Title: Toronto garment workers march down Spadina Avenue in 1974 demanding a cost of living increase in their wages.

Photographer: Jeff Goode

Date: October, 1974

Context: The workers explained that their standard of living was reduced by rising prices.

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