7th Annual Keep Toronto Reading Festival Launch

KTR Krews hit the streets to talk about ‘Reader City’

TORONTO (Friday, March 9, 2012) Toronto Public Library is celebrating the books and city we love during its seventh annual Keep Toronto Reading Festival this April. Under the theme of Reader City, the month-long celebration offers free events at library branches, pubs, churches – and, starting March 13, on the streets of Toronto.

On March 13, groups of Toronto teens, or “KTR Krews,” will kick off the celebration by popping up in unexpected places across the city to ask Torontonians, “What Are You Reading Where?” Decked out in KTR toques and t-shirts, the KTR Krews will be flashing signs and handing out bookmarks, surprising morning commuters near bus stops and subways; business people on their breaks outside office towers; parents, kids, dog walkers and seniors on their stroll in the park, all to find out what Torontonians love to read, and where they love to read it.

When:             Tuesday, March 13, 2012, 8:00 a.m. to 4:00 p.m.

Where:            8:00 - 9:30 am - Yonge/Bloor intersection

                       10:00 -11:30 am - outside Royal Ontario Museum.

These are just two suggested media opportunities. For a full schedule, please contact media@torontopubliclibrary.ca.

In the weeks leading up to the Festival and throughout April we will be inviting the public to tell us “What Are You Reading Where” – by visiting their library and filling out a Reader City sticker, posting on our website keeptorontoreading.ca, making a YouTube video, or posting on our Facebook page or Twitter (@torontolibrary) using the #KeepTorontoReading hashtag.

Toronto Public Library is the world's busiest urban public library system. Every year, more than 19 million people visit our branches in neighbourhoods across the city and borrow over 33 million items. To learn more about Toronto Public Library, visit our website at torontopubliclibrary.ca or call Answerline at 416-393-7131.

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Media Contact:

Tina Srebotnjak 416-393-7098

media@torontopubliclibrary.ca